Badges of Courage Foundation Branding Assignment
The Badges of Courage Foundation is a non-profit organization that helps low income women who have been diagnosed with breast cancer. It was founded by our Creative Director, Macarena Zilveti, whose family members have had the disease.
We chose pink as the main color because it is the universal color for breast cancer awareness. Because it is a non profit that helps women, we used a font that gave it a feminine touch.
For the business card, we wanted to use a recognizable icon that would stay in people’s minds. We took a photo of one of the most popular Badges of Courage and placed it next to the mission statement. Instantly, it became a top of mind visual in the minds of the people who received a card.