Project summary
St. Thomas University
The 14:1 LEAD GENERATION CAMPAIGN
St. Thomas University, a private Catholic school, needed a unique campaign to generate more student admissions. We researched its two largest competitors Broward and Miami-Dade Colleges and conceived and executed the “14:1” marketing campaign. Our strategically placed billboards inside the Dolphin Mall and across Miami-Dade College promoted STU’s incomparable personalized advantage of 1 teacher for every 14 students. Our aggressive campaign, 800 number and branded materials significantly generated student leads for the admissions department.
Project highlights
St. Thomas University was flooded with calls from the 800 number we promoted.
Zilveti’s campaign generated a sizable new database of potential admissions.
Our 14:1 marketing campaign was conceived and executed in record time.
