305-546-7668 info@zilveticomm.com

Product Launch

Client: 

Pepi Bertini

BERTINI-RESULTS-sm

 

 

Results:

Product Launch

Situation:

Pepi Bertini, an upscale menswear clothier in Coral Gables’ Miracle Mile, wanted to offer their clientele special treatment through a members only club.

Idea:

Zilveti Communications suggested a logo that reflected the elegance that is Pepi Bertini and in less than 30 days member packet was created and printed. This consisted of a Power Club member card, a welcome letter and a direct mail brochure explaining the benefits of the Power Club.

Our client had asked if we could incorporate a geometric shape into the project and the brochure was born in the shape of a pentagon; a five sided polygon. When opened, each flap explained the benefits of the Power Club. Five hundred packets were printed and mailed out to Bertini clients as well as prospective customers.

Results:

The first week the brochures were mailed out, 23 customers came into the store requesting membership. At the end of the first month, the Power Club had a total of 56 members.

 

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