DIGITAL CAMPAIGN

St Thomas University needed to increase enrollment leads to support all their recruitment teams’ efforts.  The St. Thomas University School of Leadership Studies needed to spread the word about their BA in Organizational Leadership that was specifically created for the growing market of non-traditional students and working adults. Since the program was completely online, we created an online advertising campaign that targeted specific areas and ages for working adults interested in finishing their BA. Online ads were placed on Facebook and Google networks in sites specifically targeted to this segment. The ads were PPC only and took the “clicker” to a landing page that provided information on the specific STU online program and a call to action. We also used remarketing to increase leads.