Project summary

ST. Thomas University


St Thomas University needed to increase enrollment leads to support all their recruitment teams’ efforts.  The St. Thomas University School of Leadership Studies needed to spread the word about their BA in Organizational Leadership that was specifically created for the growing market of non-traditional students and working adults. Since the program was completely online, we created an online advertising campaign that targeted specific areas and ages for working adults interested in finishing their BA. Online ads were placed on Facebook and Google networks in sites specifically targeted to this segment. The ads were PPC only and took the “clicker” to a landing page that provided information on the specific STU online program and a call to action. We also used remarketing to increase leads.

Project highlights

We conceived, created and delivered the BAOL campaign in record time.

The campaign consisted of display ads for Google and Facebook and a landing page.


In 6 weeks, our client attached 2,427 unique clicks.

Skills & technologies

Client Services


Project Management


Media Planning & Buying