St. Thomas University
The 14:1 LEAD GENERATION CAMPAIGN
St. Thomas University, a private Catholic school, needed a unique campaign to generate more student admissions. We researched its two largest competitors Broward and Miami-Dade Colleges and conceived and executed the “14:1” marketing campaign. Our strategically placed billboards inside the Dolphin Mall and across Miami-Dade College promoted STU’s incomparable personalized advantage of 1 teacher for every 14 students. Our aggressive campaign, 800 number and branded materials significantly generated student leads for the admissions department.